It all started with a joint vision of the Bashir and Thlma families. After many years in the industry, Telma was bought by the conglomerate Unilever. Under the production of the international company Unilever, Rushdi operated under strict international quality standards using western technology while upkeeping the Arab tradition that lives deep in the heart of the original vision. In 2004, Unilever decides to shift its focus onto its core companies, thus parting ways from the Bashir family. By doing so, Roshdi becomes a private, family run company.
Our company quickly became the primary manufacturer in the Israeli market of products which have since become our specialties: Tahini and Halva.
Today our company, located in the North of Israel, is privately owned by the Bashir Family and has grown into the largest global manufacturer of sesame-made products, true to our vision to spread the magic of sesame all over the world. We use only high quality ingredients in our products, which are all produced according to strictest quality standards.
Our 3 brands include:
Rushdi Food Industries is a brand and also a PL manufacturer. Among our customers you can find world leading Humus companies as Sabra, Obella etc.
Rushdi food industry is established. cooperation between Telma and Bashir family
Launch of El-Hilal brand
First ISO qualification
Bashir family decides to dissolve its cooperation with Unilever, and independently launches the beloved tahini brand, “Baracke”.
This year marked the establishment of the worlds largest Tahini and Halva factory in Alon Tavor industrial area
Export layout established
Innovation Halva snacks launched
Rushdi’s 30th anniversary
A new world wide brand is born: Mighty sesame
Rushdi food industry is established. cooperation between Telma and Bashir family
Launch of El-Hilal brand
First ISO qualification
Bashir family decides to dissolve its cooperation with Unilever, and independently launches the beloved tahini brand, “Baracke”.
This year marked the establishment of the worlds largest Tahini and Halva factory in Alon Tavor industrial area
Export layout established
Innovation Halva snacks launched
Rushdi’s 30th anniversary
A new world wide brand is born: Mighty sesame
Our 3 brands include
“Baracke” brand was founded almost 12 years ago. The brand uses a variety of sesame seeds to create its tahini (organic and whole grain sesame) and halva (family and bite size, as well as halva by weight) products. Two years ago, baracke introduced a new product into the market, tahini in a squeezable bottle, and has since been patented by the company.
El Hilal, (“moon”), symbolizes the counting of the Ramadan month, was created with the founding of Rushdi and existed for almost 30 years. Leading with the slogan “El Hilal from a good family”, it was created specifically to appeal to the Arab population, and sells exclusive product variations in the tahini and halva world. Each year with the Ramadan month, El Hilal launches new “innovations” to their halva products, connecting further with the company’s target market.
The newest addition to the Rushdi family, mighty sesame was created with the goal “spreading the magic of sesame around the world”. As the name implies, the mightiness of the small sesame seed connects to the brands slogan of “feel mighty good” and their goal of . The brand sells the patented squeezable bottle tahini, tahini in small weights and halva snacks.
Producing process in the factory includes a series of highly strict quality tests, in the level of international quality standards.
Starting from the raw materials, the packages and every other detail until the finished products.
There is strict precision on using the best and highest quality raw materials for every product made in the Rushdi factory, in order to reassure the quality of the products.
The factory have manufacturing license that stand in the Good Manufacturing Practice (GMP) regulations of the Ministry of Health, and all products are stamped with the license as a result.
The factory is supervised by several inspection offices, to stand in the requirements specified:
ISO 9001– International Quality Management System that proves that the quality system of Rushdi Food Industries LTD. Is qualified to fulfill the high requirements of food producing and controlling.
HACCP– Safety of the product- A Management System and plan that checks that all products manufactured at the Rushdi Factory are produced in the safest method, with fewer health risks as possible.
GMP– Quality assurance regulations. The authorization that the factory meets the Ministry of Health requirements for quality and safety.
BRC– European strict quality standards.
Organic Permit from Agrior LTD- The supervision and requirements for organic manufacturing.
GFCO– the permit that reassure that the products are Gluten Free.
